Baby wipe is a wet tissue-style wipes, each sheet is cut from nonwoven fabrics, which then folded to appropriate size and placed on top of one another while packaging. These sheets are not connected, hence they can be removed separately or in bunch as the sheets contain a chemical solution and they can stick to each other due to moisture. Further these tissues and wipes are manufactured in such way that its quality does not change up to two and a half years from the date of manufacturing when the product remains unopened and stored in suitable environment. However, contents might experience sight alterations when stored in places containing high temperatures, wide-ranging changes in the temperature, humidity, and/or direct sunlight. Wet tissues and wipes contain 100% food grade ingredients that are safe for babies. Some anti-bacterial wet tissue is also available which can be used to disinfect teethers, and feeding utensils, these type of tissues are ideal for outdoor where soap and water are not readily available. Baby wipes and tissues are available as common type and sanitary type, which can be used to wipe facial, hand, and other body parts.
Baby wet tissues and wipes are based on various communication types such as common type, sanitary type, and antiseptic type. Also, baby wet tissues and wipes are used in various end-use such as body use & facial and hand use. Furthermore, growing awareness regarding skin problems in baby creates the demand for the body use applications. Also skin of baby is more sensitive so the body wet tissues creates the moisture on body and keep the skin soft and smooth.
The global baby wet tissues and wipes systems market is expected to grow at a CAGR of 4.7% during the forecast period from 2020 to 2028.
For baby wet tissues and wipes various players from several regions are investing significantly in manufacturing safe and soft baby wet tissues and wipes. Specifically, players form personal care and baby care sector is investing more amount to increase their customer vase in global market. Along with that many players are focusing on mergers and acquisitions strategy to strengthen their position in the global market. Major key players in the baby wet tissues and wipes market include Procter & Gamble Company, Kimberly-Clark Corporation, Nice-Pak Products, Inc., Johnson & Johnson Services, Inc., S. C. Johnson & Son, Inc., Vinda Group SEA, Tongling Jieya Biologic Technology Co Ltd., Hengan International Group Company Ltd., Pigeon Corporation, Albaad Massuot Yitzhak Ltd., WaterWipes UC, The Honest Company, Inc., Beiersdorf AG, Diamond Wipes International, Inc., Rockline Industries, Suominen Corporation, Lenzing AG, and GS Converting..
Global Baby Wet Tissues and Wipes Market, By Type
Based on type, the Baby Wet Tissues and Wipes market is segmented into the following:
In 2019, Common type baby wet tissues and wipes segment led the market. This is because of the multipurpose use of the wet tissues and wipes, such as at the time of feeding, body cleaning, and diaper change, as they help in avoiding diaper rash. Common type baby wet tissues and wipes are used to cleanse the sensitive skin of infants. Wet tissues and wipes are used for baby care, baby wipes, for wiping up baby vomit and to clean babies’ hands and faces. Moreover, common type wet wipes are used for cleaning purposes like personal hygiene and household cleaning.
Global Baby Wet Tissues and Wipes Market, By End-use
Based on End-use, the Baby Wet Tissues and Wipes market is segmented into following:
Facial and Hand Use
Body use segment dominated the baby wet tissues and wipes market. It is convenience of using body wipes is ease of use and no instructions are needed. In short on time, personal body wipes can help to feel ready and rejuvenated. Wet tissues and wipes are majorly use for keeping the baby skin clean and wiping out any dirt that may settle on the skin. So, the demand for the wet tissues and wipes is high in body use segment.
Global Baby Wet Tissues and Wipes Market, By Geography
Based on geography, the Baby Wet Tissues and Wipes market is segmented into following:
Rest of Europe
Rest of Asia Pacific
Rest of Latin America
Middle East and Africa (MEA)
Rest of MEA
In 2019, Baby wet tissues and wipes market in North America is large. Though wipe market is mature in the region it is not stagnant, category of baby wipes continues to grow at steady rate. The continuing growth of the market may be due to the fact that inexpensive private labels encourage users to increase consumption of wet wipes and tissues. U.S. is the leading market in the region. High demand of baby personal care products, easy availability of baby wipes through convenient sell channels with affordable rate, and presence key players are some of the factors contributing to largest share of the market.